Game Salad, Pareto Page and others fall victim of data leaks.
12 September 2021BREACHAWARE HQ
A total of 14 breach events
were found and analysed resulting in 2,507,025 exposed accounts
containing a total of 7 different data types of personal datum
. The breaches found publicly and freely available included Game Salad, Pareto Page, Bitcoin Black, Evgexa Craft and LianCaiJing. Sign in to view the full
library of breach events which includes, where available, reference articles relating to
each breach.
Categories of Personal Data Discovered
Contact Data, Technical Data, Socia-Demographic Data.
Data Breach Analysis
One of the more prominent names on this list is Game Salad, a game development platform geared toward beginner and intermediate creators. Users of Game Salad typically include aspiring game developers, educators, and students. As such, breaches involving this platform may have disproportionate effects on younger or less technically inclined individuals who may not be equipped to safeguard their digital identities in the aftermath of a compromise. Moreover, educational institutions that use Game Salad in their curricula could see indirect impacts if their networks or students are targeted using breached information.Another listed breach involves Pareto Page, a lesser-known name but possibly related to digital marketing, lead generation, or analytics services. If this assumption holds, it introduces a concern around the exposure of business-to-business contact details, campaign insights, or account credentials. In the marketing and sales ecosystems, where data integrity is tied closely to campaign success and regulatory compliance, such a breach, however modest in scale, can create ripple effects across partnerships, ad performance, and CRM systems.
A particularly notable inclusion is Bitcoin Black, a cryptocurrency initiative that emphasises community ownership and decentralised currency distribution. Any breach of an organisation operating in the cryptocurrency space raises immediate flags. These platforms are often targeted due to the potential to exploit not just personal credentials but also wallet access, transaction histories, or private keys. Even in cases where no direct financial data is exposed, reputational damage in the crypto community can erode user confidence, causing long-term disruption in adoption and investor trust.
Evgexa Craft suggests connections to either digital art platforms, creator communities, or perhaps gaming modding communities. These online communities often collect a range of information to support user-generated content sharing, commenting, or transactional functions. Breaches in such spaces typically impact niche audiences that are deeply invested in community identities, making account compromise not only an issue of access but of personal expression and reputation.
LianCaiJing appears to be tied to the Chinese digital media or financial content ecosystem. If confirmed, the presence of such a service in this batch of breaches opens up questions about international user data exposure, language-specific targeting, and broader implications for cross-border digital regulation. In contexts where national data protection laws vary widely, such as between China, the EU, and the US, cross-jurisdictional breaches highlight the challenges of enforcement, transparency, and coordinated incident response.
The total figure of 2.5 million accounts, while not among the largest breach volumes recorded, represents a significant dataset when distributed across multiple services. Such breaches often go underreported or undervalued in public awareness due to their fragmented nature. However, their impact is compounded by the diversity of the services involved. Each sector has its own user expectations, regulatory obligations, and technical configurations, meaning that one-size-fits-all solutions for mitigation or recovery are inadequate.
One notable observation from this group of incidents is the continuing vulnerability of platforms operating on the periphery of mainstream digital infrastructure. While major platforms like social networks or e-commerce giants often draw the most media attention when breached, the services listed here show that smaller or emerging platforms, particularly those catering to niche interests, open-source communities, or digital currencies, are just as exposed, if not more so. These platforms may lack the resources for robust cybersecurity practices or may rely on outsourced or open-source modules that carry their own risks.
Furthermore, there are potential cascading effects. For instance, credentials reused across platforms, a common user behaviour, can allow attackers to move laterally from a breached gaming platform to more sensitive domains such as email, banking, or social media. In this way, the impact of a seemingly minor breach can expand far beyond its initial context.
For cybersecurity researchers and analysts, this cluster of breaches may also reflect shifting patterns in attacker behaviour. Rather than focusing on single high-value targets, threat actors may now be aggregating smaller, less-defended platforms to build extensive credential libraries or profile databases. These are later resold, cross-referenced, or used in credential-stuffing campaigns.
Finally, the geographical diversity implied by this breach set, including entities that may be based in Asia, North America, and other regions, reinforces the global nature of the data breach challenge. Cybersecurity no longer operates within neat geopolitical boundaries. A platform developed in one country may host users globally, store data in a third country, and outsource development to a fourth. This complicates questions of jurisdiction, accountability, and remediation.
In summary, the analysis of these 14 breach events and the 2.5 million compromised accounts presents a textured picture of the modern threat landscape. The affected entities span creative industries, crypto-financial ecosystems, educational technology, and media publishing. While specifics of the data types remain unstated, the industries involved suggest wide-reaching implications for user identity, digital trust, and service integrity. As breaches like these continue to surface, sometimes years after the initial compromise, they serve as a reminder that data security is a shared burden across platforms of all sizes and functions.